Performance, search and the technical choices underneath a website.
Engineering
Someone a kilometre away searched for exactly what you sell, and Google sent them somewhere else. How local search decides, and the handful of things that actually move it.
9 min read
Engineering
Search engines stopped counting keywords a long time ago. A plain-language guide to what they read instead, and what a business can actually control.
8 min read
Engineering
There isn't a winner, only a better fit. An honest comparison of WordPress, custom builds, static sites and headless CMSs, and a way to decide between them.
7 min read
Engineering
Most slow websites aren't slow because of the server. They're slow because of a hero image, four fonts and a dozen scripts nobody remembers adding.
7 min read